Pre-Owned Selection:

We have one of the largest pre-owned inventories in the state of Wisconsin, which ensures that we have something for every style and every budget. We buy bikes all year long and offer fair trade prices based on J.D. Power (previously NADA), which ensures that there is always something new hitting the showroom floor. Every pre-owned bike gets a Used Bike Inspection by an H-D trained technician to ensure the safety of the motorcycle and to make sure recalls and maintenances are up to date. 

Why Choose Harley-Davidson of Madison?

At Harley-Davidson of Madison, we’re more than a dealership — we’re riders who live the lifestyle. Our knowledgeable, passionate team is dedicated to helping you find the perfect motorcycle and making every step of ownership exceptional. Whether it’s Sales, Finance, Service, Parts & Accessories, or MotorClothes we’re here to support your journey on and off the road. We offer personalized service and are committed to keeping you riding with confidence. 

Located in Madison, Wisconsin, we’re surrounded by some of the best riding in the Midwest, and we’re proud to serve a community of riders who share a love for adventure, freedom, and the open road.

Stop on in and experience the difference at Harley-Davidson of Madison, “The Dealer Who Cares.”