Overall, it was pretty painless, I traded up from an '09 Electra Glide to an '11. My salesman was David and he was great to work with! As long as I'm still in the area for my next bike I'll be going back to Appleton Harley Davidson.

Nice and friendly

Great and friendly people that work here. My favorite harley shop so far

I am a repeat customer of the Appleton HD facility. As usual the team did an excellent job helping me with my next bike. Woody was awesome. I’m thrilled with my 2025 HD Pan America 1250 ST in vivid black. Top fuel torque monster to a humble touring upright cruiser. Once you know you know. Thanks Appleton HD.

This was a great, fun shopping day for me. I found what I was looking for, and it made it better with the friendly help from a very positive sales lady. I definitely will go back to do my shopping at this store.

I had the most amazing and wonderful experience. Family friendly environment. Way above what I have ever received when purchasing anything. Atmosphere is amazing and fun. Customer service was definitely top notch.

Great store with a great team

Helpful staff. The layout is a bit odd but its hard to dislike a room more than half full of Harleys. Sounds like they are opening a new shop across the street!

Excellent service....great bikes!!!!!!!!

Thank you to Appleton Harley Davidson for a great parts inventory and knowledgeable team for helping me through this long overdue makeover.

Great place the personal are great

Deanna was awesome, the whole dealership welcomed me and my dogs, thank you Deanna for a great experience from someone who is from out of town.Would recommend 👍

Thank you for taking care of our problems with the salesman and doing great work. Wanna shout out Jarad and Philip for being awesome, respectful and kind. They took care of all our problems and went above and beyond to fix it. Will definitely be a lifelong customer

just a great store for HD lovers!! Would highly recommend Appleton hd shop! Talk to Jenny or Woody in sales !!

Excellent experience buying my new street glide from Appleton HD. Everyone was friendly and knowledgeable, good selection of bikes, the store was nice and clean. No surprises, which I can appreciate. Will gladly return when I’m in the area.

Excellent service & help from everyone, very friendly and helpful!!!

Always a great experience!

Cain, Norton, Jake and Heather are all great customer minded employees of Appleton Harley. I'm sure the company values their contributions. I have always been treated very well by any of Appleton Harley's employees. They are all to notch. This is the main reason I continue to do business there.

I needed to replace a stripped bolt. Jimbo made the process easy and had my parts waiting and ready when I arrived. Great service AHD!

I had an amazing experience in the service department with Alysha who promptly took care of a warranty issue I had and got me happily back on the road. She was so helpful and friendly during a stressful time for me.

Big shout out to Jake in the parts department!! Jake put together for me a new LED lighting system for my old and failed LED system installed years ago at a different dealer. Jake knocked it out of the park so to speak as I basically let him put it together for me. Thank you Jake, it looks and operates great, well done!!!! 👍

Had a great experience while purchasing my bike. The whole staff was awesome, and I highly recommend getting your next motorcycle here.

Jennie and the staff at Appleton H-D spent the time and went over just about every buying option and question that I could ask them.

Got my first Harley here. Hands down best service and experience in buying my bike. The staff here is so knowledgeable. Thank you so much for such a great experience.

Large beautiful display of bikes, accessories and clothing.

Everyone there is awesome! I will be returning to Appleton hd for everything I purchase from now on.

Stopped in on our way to Door County. Abbi in motorclothes was awesome! She gave us a great recommendation on where to take the family for lunch and entertainment. I met Jimbo in service also. He was very pleasant and even got a 2 cent tour of the service dept. Keep up the great work!

Was a good experience... Some shops are all pressure to get sales... Friendly staff, and helpful...

The people at Appleton Harley are very professional and willing to go above and beyond customer expectations. Special thanks to Cody Thompson & Mike Hodges. Great work guys. From the Quebec group passing by on July 31st 2024. 😀

The team at HD of Appleton made my motorcycle purchase quick and easy. I got exactly what I wanted with the help of Jennie and the rest of the team.

Today's experience is the epitome of why we pay what we pay for our Harleys. My 2014 Heritage Softail was struggling to stay alive while downshifting and idling for a day until suddenly it died on me multiple times. Luckily, I was in town and gave them a call, and they told me they would take it in, if not to work right away, to keep it safe until they could after the visual inspection. After I got there (it died while pulling into the driveway, lol), a quick code check said the engine temp sensor was gone. Before we had barely finished the paperwork, the great mechanics were switching it out and taking her out for a quick test. What could've been an annoying headache took barely an hour of my time with friendly, personal service. A quick wash, and I was back out on the road. Thank you, Appleton Harley!!

Great service and friendly staff

Very friendly sales and sales management staff. Highly recommend.

Took my bike in for its 20k and after talking to the team about the items they found and fixed I know they did a thorough job. I have complete confidence that my bike was well maintained and that it’s safe for my next road trip in a couple of weeks! To top it off they cleaned my bike before giving her back which no other shop has ever done. Great team and great customer service, highly recommend.

Took the Basic Riders course with them, great instructors (Ryan and Josh), kept it laid back, they talked thru things and on the fundamentals. We held a steady pace and consistently worked with everyone at their skill level. Troy walked was thorough in helping to make sure everything was clear before I started the course. Had an issue with my headlight for my Honda, their service staff was very helpful in what to look at/for. They were able to recommend replacement parts and what brands are better quality with reasons why.

Staff was great at helping with my harley!! They even came and picked me up after my harley was finished getting serviced. Excellent job on my harley!!

Very friendly staff. My shift linkage broke and I was able to get to their shop. The service manager replaced the linkage and I was on my way home (Waukesha). They had me back on the road in less than an hour.

Privliaged to have been able to participate in the 25th Annual Ride to the Veterans Home at King in Waupaca Wisconsin. I'm a VET and very much appreciate it.

Sales lady is the only reason the four stars. She talked to me like I was nobody. She made a lot of assumptions on my behalf that cost her $30,000. Acted like I walked in with nothing. Little did she know I had cash in my pocket and every intention of buying a bike that day.

Great dealer

Very helpful from start to finish of sale Sales person very knowledgeable of products and parts super to work with👍

The 11.5 Hour round trip was well worth it. Cain & the staff of Appleton HD made my buying experience Great! I’m now the proud owner of a 2021 Road Glide and is an amazing Bike!! I would recommend this HD dealership to anybody wishing to purchase a quality bike! Thank You Appleton HD for being top notch! 😎👍🏼

Needed parts for my older harley they had them in stock and was cheaper than aftermarket junk

Friendly staff

My favorite HD Store in Wisconsin! Always helpful and knowledgeable!.

Almost bought a bike. Inside financing rates are high

Phyllis was the sweetest customer service to work with when I bought a pair of boots today

A big THANK YOU to the parts team, I was looking for an obsolete part for an early TC and the parts team”Andrew I believe “ searched and searched and found what I needed. Way above and beyond! Kudos to the parts team and Appleton HD!

Austin in service was very informative and bent over backwards to help us out. Went well out of his way to make sure things got done on our bike. Kurt and I thank you very much!

Always great to go to Harley. Nice people to deal with and awesome cool stuff.

Its a harley dealership, everything is overpriced!!! Parts dept very knowledgeable. Labor rate 165.00 per hour COME ON MAN!!!

Great staff, great service, great selection! Top notch.

Nice setup

holy stromboli it’s the spawn

Local hometown HD dealership, and it feels that way when you are there! So many people willing to help you, parts, motor clothes, and even the counter ladies are always a joy to work with!

Nice variety of Bikes to view

They were awesome… this is my second bike I have bought from them great people very helpful and knowledgeable needed my bike lowered and they did it right away my opinion 5 star service every time I walk in. Keep it up Appleton Harley Davidson I will forever be a customer

The Harley rummage sale was awesome. Found some really great gear at wonderful prices.

Never owned a bike so this was all uncharted territory for me. I left confident I made a good choice in all aspects... bike, gear and financing. Well done to everyone that I spoke with, Cain, Heather, Melanie, Nolan and the parts guy (sorry, spaced your name parts guy). If you want a bike, need your bike worked on, need some gear or whatever, go to Appleton HD.

Home away from home. Great people. Always helping our community.

I love doing the veterans ride every year and I know it's for a good cause that's why I do it because my Dad is a Vietnam veteran and I'm also a veteran but my Dad is more important than I am but I will always do this ride because of who it benefits I will respect all veterans no matter what thanks for a great day ❤️🙏

I needed new tires. I never thought Harley would do this by appt while i wait. Oh yes! The service was glorious! Nolan and Ryan were wonderful. 1.5 hours start to finish while i sat outside and smoked a cigar. Cheers dudes.

I would like to thank Jennie Pearson and Shawn the parts guy for all they did to help me acquire my new trike. Also the Appleton Harley for going out and finding the trike for me. Thank you and Heather for doing all the paperwork. She put a smile on what is the painful part paying for it. I look forward to working with all who are involved in all my cycle needs and services in the future . Thank you!! Sincerely Keith

Appleton Harley Davidson came to the rescue when I had a mid-afternoon flat tire in New Johnsville, TN. After Kristi (service) tried to help me find a service place closer to my predicament, Niles (transportation) drove 90 minutes to pick me up, get the bike in the van and drive back to the dealership. Niles and I had a great talk about his military service, family and the three GTOs that he has owned (I'm soooo jealous!). By the time we got to the dealership, it was a couple of minutes from closing time. Regardless, the bike went into the shop and Corey stayed late to fix it. Kristi was very gracious while I was there, answering all questions with a smile and keeping me up to date on progress. Corey changed the tire and took the bike out for a quick test ride. Everyone shook my hand when I left. That is the difference between a personable dealership that is owned by a family and an indifferent one that is part of a corporate, multi-dealer company. The personal touch and true concern for the customer was very evident. I was very fortunate to have called Appleton because many dealers are closed on Mondays and they are open. This is the kind of establishment where I could choose to be a customer if I lived within range. Thank you, everyone, for the great, friendly service.

Shopping for shirts was good, very friendly and helpful staff. Waited a pretty long time in line just to pick up an oil & filter box from the parts department.

Manager Terry was extremely helpful in helping out with my problem on my bike he was a very chill and understanding person to work with great costumer service department.

After riding 830 miles from Tulsa, Oklahoma I had trouble with my front tire, Service worked with me into their schedule to change the tire, which exceeded my expectations. My experience was more than pleasant, and I still am very greatful for them helping me out while on the road.

Had stuff I needed and didn’t need

Bought a bike from them a year ago. Sales person that helped me out his name was Conrad was awesome. I also have been here recently buying accessories for my bike. B

Josh is always a pleasure to work with!

Adam is a great guy! Always attentive and kind!

I enjoy the entire team at Appleton. But my loyalty lies with my Billie Jo. She had never failed to go above and beyond. Can’t wait to visit her soon.

Adam Long is the best salesman to work with in all of Tennessee!

Made another new bike purchase at AHD. Cain and the entire AHD team did a great job. They make the purchasing process fun and seamless. Cain and the team are very knowledgeable and work hard to make the customer feel satisfied. Great job AHD!

Mary Bryant helps me out every time I go in there. She is the best. Knows her business and get me what I need.

Best Harley dealership in nation with even better employees! Adam Long is the man! Stationed together in Hawaii and served together in Iraq! Knowing his work ethic and character has always maintained the highest standard! Adam never cuts corners and never sacrificed his integrity that always remains intact no matter what the situation! NO FEAR, 1-27 WOLFHOUNDS!

Would definitely recommend going to Appletons if you are looking to get a new sled to get some wind therapy. Adam Long is very knowledgeable and if he doesn’t have the answers he researches it. Will definitely be going back.

Sebastian is a hard worker and a great person

Awesome ppl beautiful bikes

Thankyou Harley Davidson of Appleton...we came out Sat.for the Vintage motorcycle show..and to have lunch...,ended up buying a ultra limited...Thankyou, Jennie & Staff Mary& pat

Friendly staff

I Hope you all know how lucky I are to have such an awesome Saleslady as Billie Jo Pursley. Her personality is one of the best in the business. Drove 3 hours to buy from her.

At the Appleton Harley Davidson shop they make you feel like you're part of their team. They treat you with respect & they don't try & pressure you. They'll tell you everything you want to know about the bike you're interested in. They'll even help you decide what kind of bike to get if you're unsure. Best place in all of Wisconsin to get a bike.

(Translated by Google) Nice salespeople, always available for a chat. Even if you can't do business. No comparison to the Harley dealers in Germany. If you want to buy something that fits in your suitcase and isn't just a T-shirt, just ask for a discount. It's worth it, even differently than in Germany. (Original) Nette Verkäufer, immer für einen Plausch zu haben. Auch wenn man kein Geschäft machen kann. Kein Vergleich zu den Harley Händlern in Deutschland. Wenn man etwas kaufen möchte was in den Koffer passt und nichtnureinT Shirt ist, ruhig mal nach Discount fragen. Lohnt sich, auch anders als in Deutschland.

Had a wonderful visit. staff so pleasant and helpful

Great shop, largest selection of bikes new and used I have ever seen, sales seemed friendly, as well as retail. Nice retail section, gotta check them out when you go through town!

Love this place ……. Staff are 🔥🔥🔥🔥 as heck …… Pure Awesomeness every time I go …

I stopped in Monday evening, to look at bikes and a sales guy named Cain greeted me. He took a good amount of time with me had me sit on a few bikes I was interested in to see how they felt. He answered any and all questions I had about the bikes. I will definitely be coming back to purchase a bike!

We were looking to upgrade our bike and we found it here, we'll actually, the bike chose him. With the help of Jimmy and his Rockstar knowledge, we purchased my hubby's dream bike!!! The people who work here are fantastically friendly, fun, and make you feel like family....

Great staff and by far the best dealer in Wisconsin! Have always treated me as a friend/family. I have nothing but good things to say about Jake in parts, he has always helped me when I had questions or concerns. I've never had a bad experience with the people at Appleton HD. I've been to other dealers where they are rude, never these guys. Keep up the amazing work you will always have my support and business.

Highly recommend Appleton Harley Davidson. This team is the best. Thanks again everyone, this will be a great summer.

After years of riding metric bikes I found the folks at the Appleton HD. Woody is extremely knowledgeable and quickly found the perfect Street Glide for me and man is it slick. Sam was really awesome as the service desk with helping me on the service end and recommended some things that I wanted. Trina really was 100% awesome with getting me hooked up with some gear I was looking at in their showroom. Thanks Appleton HD for making this all great for me!

👍🏼

I would love to give Sam from parts a HUGE shout out. Everytime I come in, he always has answers for me and always helps me out. When I was looking for pipes at the start of winter, he suggested Bassani pipes so I took a chance and bought them. I LOVE them. He couldn't have helped me choose a better pipe. Same goes with the security system for my bike. He helped me get the correct kit I needed. Couldn't ask for a better parts guy. He's the man.

Appleton HD has a great staff. They are upbeat, kind, helpful, and have a genuine love for Harley Davidsons and riding.

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Love this store

"Friendly, helpful, and informative! They know their stuff!!!"

I love this place! The staff always goes above and beyond to help make sure we are taken care of! A special shout out to C-note for helping us look at bikes to find the right one for us! Troy was also very helpful getting us ready to take our riding class. :)